Who’s messing with my mind?

  title={Who’s messing with my mind?},
  author={Agnes Nairn and Cordelia Fine},
  journal={International Journal of Advertising},
  pages={447 - 470}
  • A. NairnC. Fine
  • Published 1 January 2008
  • Business
  • International Journal of Advertising
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In this paper we argue that this debate requires urgent updating to take into account recent and significant findings from psychology and neuroscience. Substantial evidence now shows that judgements and behaviours, including those relating to… 

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