Whiteness and Farmers Markets: Performances, Perpetuations … Contestations?

  title={Whiteness and Farmers Markets: Performances, Perpetuations … Contestations?},
  author={A. Alkon and C. McCullen},
Abstract:  Academics and activists highlight the potential for alternative agrifood movements to contribute to the evolving coalescence of justice and sustainability. This potential, however, is constrained by what scholars have identified as the prevalent whiteness of such movements. This paper uses ethnographic research at two northern California farmers markets to investigate how whiteness is performed and perpetuated through the movements’ discourses and practices. We found that many… Expand
Communication at Farmers’ Markets: Commodifying Relationships, Community and Morality
Consumers are increasingly using their purchasing power to enact their politics and activism. I examine how consumption at farmers’ markets fits into this trend. The consumption of local and organicExpand
Growing Farming Heroes? Politics of Imaginaries within Farmer Training Programs in California
As sustainable agriculture turns in fashion, it becomes a contested territory between social movements and institutionality. In this article I analyze how three popular imaginaries around farming areExpand
Digging in: lawn dissidents, performing sustainability, and landscapes of privilege
Abstract ‘Lawn dissidents’ are people who violate norms of turfgrass yards often found in North American suburbs. This paper uses qualitative methods and engages a performance view of landscape toExpand
Class Conscious, Color‐Blind: Examining the Dynamics of Food Access and the Justice Potential of Farmers Markets
Although often intended to address injustices in food access, farmers markets tend to cater to affluent communities, and to exclude on the basis of race and class. One means of addressing this isExpand
Bastions of White Privilege? Reflections on the Racialization of Alternative Food Networks
It is something of an accepted truth that alternative food networks (AFNs) are bastions of the affluent middle and upper classes. No one else, it is assumed, could afford the premium prices routinelyExpand
Ecological connections: Reimagining the role of farmers’ markets
Abstract Fears raised about future food security have increasingly politicised the food system, challenged traditional notions of an urban/rural divide and highlighted the growing disconnectionExpand
Who is ruining farmers markets? Crowds, fraud, and the fantasy of “real food”
Critical food scholars have long noted that much of local food discourse in the US is underwritten by a deeply regressive agrarian imaginary that valorizes “small family farms” while erasingExpand
Addressing Inequality and Neoliberalism
In this article, we bring together academic literature tracing contemporary social movements centered on food, unpacking the discourses of local food, community food security, food justice, and foodExpand
Sowing Seeds of Displacement: Gentrification and Food Justice in Oakland, CA
Abstract Green gentrification is the process through which the elimination of hazardous conditions or the development of green spaces is mobilized as a strategy to draw in affluent new residents andExpand
Organizing the New Food Labor Movement: From Neoliberal Alternatives to Worker-based Justice
Scholars and activists have launched numerous critiques against the alternative food movement, deriding its neoliberal politics and privileging of white notions and imaginaries of "good food." ThisExpand


Anti‐racist Practice and the Work of Community Food Organizations
Whiteness enables the coherence of an alliance organized to promote community food security and sustainable farming. This unnamed presence shapes a discourse identifying the focus of struggle as wellExpand
Whiteness, space and alternative food practice
The paper demonstrates how whiteness is produced in progressive non-proWt eVorts to promote sustainable farming and food security in the US. I explore whiteness by addressing the spatial dimensionsExpand
Towards a Geographical Politics of Consumption
The author argues that radical geography needs a political revival. Of many avenues that might be followed, the areas of consumption and commodity chains are taken up for consideration. RevivalExpand
Urban Outcasts: A comparative sociology of advanced marginality
Breaking with the exoticizing cast of public discourse and conventional research, Urban Outcasts takes the reader inside the black ghetto of Chicago and the deindustrializing banlieue of Paris toExpand
Globalizing Resistance
This article explores how members of Slow Food perform identity, establish community, and participate in a politics of consumption through the use of new local imaginaries. Building on ArjunExpand
The Art of the Commonplace: The Agrarian Essays of Wendell Berry
Collected here for the first time, the essential essays from Wendell Berry's writings on agrarianism, agriculture, and community. Together these twenty-one essays offer an agrarian alternative to ourExpand
Thinking race through corporeal feminist theory: divisions and intimacies at the Minneapolis Farmers' Market
Race is, in part, made and remade through the practices of growing, selling, purchasing and eating food. Consequently, some food practices are also ‘racial practices’. Drawing on a study in progressExpand
Neoliberalism and the making of food politics in California
Abstract This article is a theoretical overview that introduces a special issue on neoliberalism and agro-food activism in California. Its primary purpose is to theorize how projects in opposition toExpand
“If They Only Knew”: Color Blindness and Universalism in California Alternative Food Institutions
This article takes on the cultural politics of “if they only knew” as it relates to alternative food practice. It draws on surveys and interviews of managers of two kinds of alternative foodExpand
Reading fair trade: political ecological imaginary and the moral economy of fair trade foods
Abstract This paper begins to explore the changing political geographies of alternative development as practiced and envisioned in the global South. Looking specifically at the growing movement andExpand