Whistle While You Work: Branding, Critical Reception and Pixar’s Production Culture

@inproceedings{Mcculloch2015WhistleWY,
  title={Whistle While You Work: Branding, Critical Reception and Pixar’s Production Culture},
  author={Richard Mcculloch},
  year={2015}
}
The sheer quantity of media articles that have been written about Pixar demonstrate a commonly recurring desire on the part of journalists and film critics to explain the studio’s track record of critical and commercial successes. Writers have variously justified their coverage in terms of going in search of the company’s ‘secret’, ‘how they do it’, or ‘what makes [them] so special’.1 Particularly interesting is the frequency with which the writers look beyond the studio’s films, and even the… Expand