Which research in design creativity and innovation? Let us not forget the reality of companies

@article{Yannou2013WhichRI,
  title={Which research in design creativity and innovation? Let us not forget the reality of companies},
  author={Bernard Yannou},
  journal={International Journal of Design Creativity and Innovation},
  year={2013},
  volume={1},
  pages={72 - 92}
}
  • B. Yannou
  • Published 17 March 2013
  • Business
  • International Journal of Design Creativity and Innovation
Studying design creativity and innovation from practical perspectives for companies requires both a good understanding of the company ecosystem and its inner processes contributing to delivered innovations and a rigorous design research methodology to provide effective design models, methods, and platforms that are truly effective in the context of a company. Working in an industrial engineering laboratory, we advocate a more systemic vision of design creativity and innovation in company… 
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