Where there is a way, is there a will? The effect of future choices on self-control.

@article{Khan2007WhereTI,
  title={Where there is a way, is there a will? The effect of future choices on self-control.},
  author={Uzma Khan and Ravi K. Dhar},
  journal={Journal of experimental psychology. General},
  year={2007},
  volume={136 2},
  pages={
          277-88
        }
}
  • Uzma KhanR. Dhar
  • Published 1 May 2007
  • Psychology
  • Journal of experimental psychology. General
Choices often involve self-control conflicts such that options that are immediately appealing are less desirable in the long run. In the current research, the authors examine how viewing such a choice as one of a series of similar future choices rather than as an isolated decision decreases the preference for items requiring self-control. The authors show that (a) in a choice between a vice and a virtue, the share choosing vice increases when the decision is presented as one of a series of… 
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