Where creativity resides: the generative power of unconscious thought.

  title={Where creativity resides: the generative power of unconscious thought.},
  author={A P Dijksterhuis and Teun Meurs},
  journal={Consciousness and cognition},
  volume={15 1},
In three experiments, the relation between different modes of thought and the generation of "creative" and original ideas was investigated. Participants were asked to generate items according to a specific instruction (e.g., generate place names starting with an "A"). They either did so immediately after receiving the instruction, or after a few minutes of conscious thought, or after a few minutes of distraction during which "unconscious thought" was hypothesized to take place. Throughout the… CONTINUE READING

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