Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions
@article{Priester2007WhenceUA, title={Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions}, author={Joseph R. Priester and Richard E. Petty and Kiwan Park}, journal={Journal of Consumer Research}, year={2007}, volume={34}, pages={11-21} }
The subjective experience of ambivalence results from possessing both positive and negative reactions. Why do individuals sometimes experience ambivalence when they possess only positive or only negative reactions (i.e., univalent attitudes)? This research advances and provides support for the notion that anticipated conflicting reactions underlie such ambivalence. Anticipated conflicting reactions occur when an individual possesses no, or only a few, manifest conflicting reactions and yet…
102 Citations
Reducing Subjective Ambivalence by Creating Doubt
- Psychology
- 2015
Ambivalence, the presence of positive and negative reactions toward an object, typically involves the subjective experience of conflict. We investigate the role that the perceived validity of each…
Valence Asymmetries in Attitude Ambivalence
- PsychologyJournal of personality and social psychology
- 2017
This investigation uncovers an interesting consequence of these asymmetries: When people have mixed reactions, they do not experience maximum ambivalence at equal levels of positivity and negativity, as suggested by canonicalAmbivalence theory, rather, subjective ambivalences peaks when positive reactions outnumber negative reactions.
The Perceived Informational Basis of Attitudes: Implications for Subjective Ambivalence
- PsychologyPersonality & social psychology bulletin
- 2008
It is suggested that people can assess the informational basis of their attitudes and that these assessments influence feelings of attitude ambivalence.
Liberals Report Lower Levels of Attitudinal Ambivalence Than Conservatives
- Psychology
- 2020
Political conservatism has been shown to be positively correlated with intolerance of ambiguity, need for closure, and dogmatism and negatively correlated with openness to new experiences and…
When Objective Ambivalence Predicts Subjective Ambivalence: An Affect-Cognition Matching Perspective.
- PsychologyPersonality & social psychology bulletin
- 2022
Understanding when people are likely to feel ambivalent is important, as ambivalence is associated with key attitude outcomes, such as attitude-behavior consistency. Interestingly, the presence of…
The ABC of Ambivalence: Affective, Behavioral, and Cognitive Consequences of Attitudinal Conflict
- Psychology
- 2015
To Partition or Not to Partition Evaluative Judgments
- Psychology
- 2013
Attitudinal ambivalence is one of the most widely studied structural properties in the attitudes literature. The current research compared two commonly used measures of structural ambivalence. Both…
Reconciling Satisfaction, Emotions, Attitudes, and Ambivalence within Consumer Models of Judgment and Decision Making: A Cautionary Tale
- Business
- 2008
This study asserts that Marketers have yet to realize a full understanding of how satisfaction and attitudes work together to influence consumer decision making within such models, particularly in…
Attitudinal Ambivalence: Do Consumers Choose Mange It?
- Business
- 2015
When consumers simultaneously evaluate an attitude object both positively and negatively, they are said to be ambivalent (Kaplan 1972; Priester and Petty 1996; Locke and Braun 2009; Rudolph and Popp…
The interactive effects of ambivalence and certainty on political opinion stability
- Psychology
- 2020
Some political attitudes and opinions shift and fluctuate over time whereas others remain fairly stable. Prior research on attitude strength has documented several features of attitudes that predict…
References
SHOWING 1-10 OF 24 REFERENCES
The gradual threshold model of ambivalence: relating the positive and negative bases of attitudes to subjective ambivalence.
- PsychologyJournal of personality and social psychology
- 1996
This research examined the relationship between the measured and manipulated positive and negative bases of attitudes and the psychological experience of attitudinal ambivalence and the gradual threshold model of ambivalences was advanced.
Extending the bases of subjective attitudinal ambivalence: interpersonal and intrapersonal antecedents of evaluative tension.
- PsychologyJournal of personality and social psychology
- 2001
Together, these studies provide support for the proposition that, because of balance processes, interpersonal relationships influence feelings of subjective ambivalence.
Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates.
- Psychology
- 1994
Evaluative processes refer to the operations by which organisms discriminate threatening from nurturant environments. Low activation of positive and negative evaluative processes by a stimulus…
Can Mixed Emotions Peacefully Coexist
- Psychology
- 2002
This research sheds insight on the psychological impact of mixed emotions on attitudes. In three experiments, we show that persuasion appeals that highlight conflicting emotions (e.g., both happiness…
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
- Business
- 2002
This article examines how the exclusion of a neutral or fence-sitting option changes an expressed attitude or preference judgment. Over a series of six studies, we find that the exclusion of a…
Consequences of Ambivalence on Satisfaction and Loyalty.
- Business
- 2005
The key objective of this study was to understand the consequences of subjective ambivalence on customer satisfaction, loyalty, and the satisfaction–loyalty relationship. The conceptual and…
Toward an understanding of consumer ambivalence.
- Business
- 1997
A case study of wedding planning is used to explore the concept of consumer ambivalence. Focus groups, in-depth interviews, and shopping trips were employed to generate text. A formal definition of…
Asymmetrical effects of positive and negative events: the mobilization-minimization hypothesis.
- PsychologyPsychological bulletin
- 1991
It is concluded that no single theoretical mechanism can explain the mobilization-minimization pattern, but that a family of integrated process models, encompassing different classes of responses, may account for this pattern of parallel but disparately caused effects.
On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.
- Psychology
- 1972
This article explores the alternate meanings of attitudinal neutrality in the context of the bipolarity-reciprocal antagonism issue. Specifically, it proposes a modification of the semantic…
Thought confidence as a determinant of persuasion: the self-validation hypothesis.
- PsychologyJournal of personality and social psychology
- 2002
Evidence is provided that the magnitude of the attitude-thought relationship depends on the confidence people have in their thoughts, and that these self-validation effects are most likely in situations that foster high amounts of information processing activity.