When the brain decides: a familiarity-based approach to the recognition heuristic as evidenced by event-related brain potentials.

@article{Rosburg2011WhenTB,
  title={When the brain decides: a familiarity-based approach to the recognition heuristic as evidenced by event-related brain potentials.},
  author={Timm Rosburg and Axel Mecklinger and Christian Frings},
  journal={Psychological science},
  year={2011},
  volume={22 12},
  pages={1527-34}
}
Humans can make fast and highly efficient decisions by using simple heuristics that are assumed to exploit basic cognitive functions. In the study reported here, we used event-related potentials (ERPs) to disclose the psychological mechanisms underlying one of the most frugal decision rules, namely, the recognition heuristic. According to this heuristic, whenever two objects have to be ranked by a specific criterion and only one object is recognized, the recognized object is ranked higher than… CONTINUE READING
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