When public recognition for charitable giving backfires: The role of independent self-construal

  title={When public recognition for charitable giving backfires: The role of independent self-construal},
  author={Bonnie Simpson and Katherine White and Juliano Laran},
  journal={Journal of Consumer Research},
This research examines the effectiveness of public recognition in encouraging charitable giving, demonstrating that public recognition can sometimes decrease donations. While previous work has largely shown that making donations visible to others can motivate donors, the present research shows that the effectiveness of public recognition depends on whether potential donors are under an independent (i.e., separate from others) or interdependent (i.e., connected with others) self-construal… 

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