When planning is needed: Implementation intentions and attainment of approach versus avoidance health goals.


OBJECTIVE This study tested whether forming implementation intentions is an effective strategy for attaining health goals focused on trying to avoid a negative state. DESIGN Participants chose to either eat more healthy snacks (i.e., an approach goal) or eat fewer unhealthy snacks (i.e., an avoidance goal) over two weeks and were randomly assigned to… (More)
DOI: 10.1037/0278-6133.27.4.438

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