When multimedia advertising meets the new Internet era

  title={When multimedia advertising meets the new Internet era},
  author={Xian-Sheng Hua and Tao Mei and Shipeng Li},
  journal={2008 IEEE 10th Workshop on Multimedia Signal Processing},
The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such as images and videos, which have become the primary sources for online advertising. However, conventional ad-networks such as Google Adwords and AdSense treat image and video advertising as general text advertising by displaying the ads either relevant to the queries or the Web page content, without considering… CONTINUE READING
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