When less is more: the consequences of affective primacy for subliminal priming effects.

@article{Stapel2005WhenLI,
  title={When less is more: the consequences of affective primacy for subliminal priming effects.},
  author={Diederik A. Stapel and Willem Koomen},
  journal={Personality & social psychology bulletin},
  year={2005},
  volume={31 9},
  pages={1286-95}
}
This research investigates the consequences of the notion that one can distinguish early-evaluative (when exposure is short) and late-descriptive reactions (when exposure is long) to subliminally primed trait concepts. In three studies, it was found that the evaluative effects instigated by short exposure to primed concepts were bigger than the evaluative + descriptive effects instigated by long exposure: Less is more. Only when exposure was short, target interpretations were accompanied by… CONTINUE READING