When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

  title={When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems},
  author={Cait Lamberton and Randall Lee Rose},
  journal={Journal of Marketing},
  pages={109 - 125}
Sharing systems are increasingly challenging sole ownership as the dominant means of obtaining product benefits, making up a market estimated at more than US$100 billion annually in 2010. Consumer options include cell phone minute-sharing plans, frequent-flyer-mile pools, bicycle-sharing programs, and automobile-sharing systems, among many others. However, marketing research has yet to provide a framework for understanding and managing these emergent systems. The authors conceptualize… 

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