When group membership gets personal: a theory of identity fusion.

@article{Swann2012WhenGM,
  title={When group membership gets personal: a theory of identity fusion.},
  author={William B. Swann and Jolanda Jetten and Angel Manuel G{\'o}mez and Harvey Whitehouse and Brock B Bastian},
  journal={Psychological review},
  year={2012},
  volume={119 3},
  pages={441-56}
}
Identity fusion is a relatively unexplored form of alignment with groups that entails a visceral feeling of oneness with the group. This feeling is associated with unusually porous, highly permeable borders between the personal and social self. These porous borders encourage people to channel their personal agency into group behavior, raising the possibility that the personal and social self will combine synergistically to motivate pro-group behavior. Furthermore, the strong personal as well as… CONTINUE READING