When does feeling of fluency matter?: how abstract and concrete thinking influence fluency effects.

@article{Tsai2011WhenDF,
  title={When does feeling of fluency matter?: how abstract and concrete thinking influence fluency effects.},
  author={Claire I. Tsai and Manoj Thomas},
  journal={Psychological science},
  year={2011},
  volume={22 3},
  pages={348-54}
}
It has been widely documented that fluency (ease of information processing) increases positive evaluation. We proposed and demonstrated in three studies that this was not the case when people construed objects abstractly rather than concretely. Specifically, we found that priming people to think abstractly mitigated the effect of fluency on subsequent evaluative judgments (Studies 1 and 2). However, when feelings such as fluency were understood to be signals of value, fluency increased liking… CONTINUE READING