When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour

  title={When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour},
  author={Ann‐Catrin Pristl and Sven Kilian and Andreas Mann},
  journal={Journal of Consumer Behaviour},
3 Citations
Generalized self-efficacy and compliance with health behaviours related to COVID-19 in the US.
Higher GSE predicted increased compliance with health behaviours related to COVID-19, such as wearing masks, and this effect was strongest when these behaviours were framed as required rather than recommended.
Social support, source credibility, social influence, and solar photovoltaic panels purchase intention
This research explores the social influence on consumers’ purchase willingness or intention of solar photovoltaic panels in the online context and finds that source credibility and social support positively affect two social influence types.


Developing a Scalable Dynamic Norm Menu-Based Intervention to Reduce Meat Consumption
Although impacts on food orders appear modest, the minimal costs of scaling menu-based dynamic norm messages and the possibility of improving effect sizes make this a promising approach.
Drivers and barriers toward reducing meat consumption
The study provides insights into the motivations of individuals to limit their meat consumption and systematically examines the perceived benefits and barriers of meat consumption thus shedding insights on the opportunities for dietary behaviour change and public health.
Dynamic norms drive sustainable consumption: Norm-based nudging helps café customers to avoid disposable to-go-cups
Abstract Excess use of disposable to-go-cups constitutes a severe sustainability threat. Behavioral economics and economic psychology suggest various antidotes. In the present paper, we report two
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that
Modelling the predictors of young consumers' sustainable consumption intention
Understanding factors underlying actual consumption of organic food: The moderating effect of future orientation
Abstract The majority of past studies focused on investigating the motivational factors to purchase organic food as a proxy to foster organic food consumption. However, the preceding studies’ foci do
Witnessing change: Dynamic norms help resolve diverse barriers to personal change
Abstract Recent research has found that dynamic norms—information about collective change in behavior—can promote meaningful personal behavior change, even if that behavior is not currently the norm.
  • 2018
Theory of Reasoned Action as a Framework for Communicating Climate Risk: A Case Study of Schoolchildren in the Mekong Delta in Vietnam
Communicating climate risks to vulnerable groups motivating them to take adaptive actions remains a significant challenge in many populations, especially to children. The theory of reasoned action