When contact changes minds: An experiment on transmission of support for gay equality

@article{Lacour2014WhenCC,
  title={When contact changes minds: An experiment on transmission of support for gay equality},
  author={Michael Lacour and Donald P. Green},
  journal={Science},
  year={2014},
  volume={346},
  pages={1366-1369}
}
Can a single conversation change minds on divisive social issues, such as same-sex marriage? A randomized placebo-controlled trial assessed whether gay (n = 22) or straight (n = 19) messengers were effective at encouraging voters (n = 972) to support same-sex marriage and whether attitude change persisted and spread to others in voters’ social networks. The results, measured by an unrelated panel survey, show that both gay and straight canvassers produced large effects initially, but only gay… CONTINUE READING