When conflict influences liking: The case of the Stroop task

@inproceedings{Damen2018WhenCI,
  title={When conflict influences liking: The case of the Stroop task},
  author={Tom G E Damen and Madelijn Strick and Toon W. Taris and Henk Aarts},
  booktitle={PloS one},
  year={2018}
}
Research suggests that cognitive conflict is accompanied by a negative signal. Building on the demonstrated role of negative affect in attitude formation and change, the present research investigated whether the experience of cognitive conflict negatively influences subsequent evaluations of neutral stimuli. Relying on the emergence of conflict in the Stroop task, participants were presented with compatible (non-conflict) and incompatible (conflict) Stroop color words that were each followed by… CONTINUE READING
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