When and Why the Background Contrast Effect Emerges : Thought Engenders Meaning by Influencing the Perception of Applicability

@inproceedings{Priester2004WhenAW,
  title={When and Why the Background Contrast Effect Emerges : Thought Engenders Meaning by Influencing the Perception of Applicability},
  author={Ruurd Priester and Madhuri Dholakia and A. Fleming},
  year={2004}
}
When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability Author(s): Joseph R. Priester, Utpal M. Dholakia, Monique A. Fleming Source: The Journal of Consumer Research, Vol. 31, No. 3 (December 2004), pp. 491-501 Published by: The University of Chicago Press Stable URL: http://www.jstor.org… CONTINUE READING

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