When and How Does Depersonalization Increase Conformity to Group Norms in Computer-Mediated Communication?

  • Eun-Ju Lee
  • Published 2006 in Communication Research


The experiment reported herein examined how depersonalization, operationalized as the lack of individuating information, affects conformity to a group norm in anonymous computer-mediated communication. Participants made a decision about choice dilemmas and exchanged their decisions and supporting arguments with three ostensible partners via computer, who… (More)
DOI: 10.1177/0093650206293248


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