When a hit sounds like a kiss: An electrophysiological exploration of semantic processing in visual narrative.

@article{Manfredi2017WhenAH,
  title={When a hit sounds like a kiss: An electrophysiological exploration of semantic processing in visual narrative.},
  author={Mirella Manfredi and Neil Cohn and Marta Kutas},
  journal={Brain and language},
  year={2017},
  volume={169},
  pages={28-38}
}
Researchers have long questioned whether information presented through different sensory modalities involves distinct or shared semantic systems. We investigated uni-sensory cross-modal processing by recording event-related brain potentials to words replacing the climactic event in a visual narrative sequence (comics). We compared Onomatopoeic words, which phonetically imitate action sounds (Pow!), with Descriptive words, which describe an action (Punch!), that were (in)congruent within their… CONTINUE READING
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