When a Product Is Still Fictional: Anticipating and Speculating Futures through Concept Videos

@inproceedings{Wong2016WhenAP,
  title={When a Product Is Still Fictional: Anticipating and Speculating Futures through Concept Videos},
  author={Richmond Y. Wong and Deirdre K. Mulligan},
  booktitle={Conference on Designing Interactive Systems},
  year={2016}
}
This paper explores corporate concept videos as a type of design fiction that embed a vision about the future of computing -- including how computing should be done, for whom, and the norms that might exist -- and allow for a discourse to explore and contest these claims. We introduce a method for critiquing and analyzing concept videos. Through an analysis of Google Glass' and Microsoft HoloLens' concept videos and a discourse analysis of media articles during the time period after the… CONTINUE READING