When Tex and Tess Carpenter Build Houses in Texas: Moderators of Implicit Egotism

  title={When Tex and Tess Carpenter Build Houses in Texas: Moderators of Implicit Egotism},
  author={Brett W Pelham and Carvallo Mauricio},
  journal={Self and Identity},
  pages={692 - 723}
Implicit egotism is an unconscious preference for things resembling the self. Four studies provided unprecedented evidence for implicit egotism. Study 1 used census data to show that men disproportionately worked in 11 traditionally male occupations whose titles matched their surnames (e.g., baker, carpenter, farmer). Study 2 used statewide marriage records to show that people disproportionately married others who shared their birthday numbers. Study 3 showed that men named Cal and Tex… 
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Implicit Egotism
  • B. Pelham
  • Encyclopedia of Personality and Individual Differences
  • 2020


Assessing the validity of implicit egotism: a reply to Gallucci (2003).
In support of implicit egotism, Pelham et al presented evidence from 10 archival studies showing that people gravitate toward careers and places of residence that resemble their names or birthday numbers, including exhaustive studies of common surnames and US city names and common surname and street names.
How do I love thee? Let me count the Js: implicit egotism and interpersonal attraction.
It is shown that people are disproportionately likely to marry others whose first or last names resemble their own, and that participants were more attracted to people whose arbitrary experimental code numbers resembled their own birthday numbers.
Why Susie sells seashells by the seashore: implicit egotism and major life decisions.
Because most people possess positive associations about themselves, most people prefer things that are connected to the self, which stands in sharp contrast to many models of rational choice and attests to the importance of understanding implicit beliefs.
Implicit Egotism on the Baseball Diamond: Why Peter Piper Prefers to Pitch for the Pittsburgh Pirates
Abstract Research on “implicit egotism” indicates that people tend to react positively to anything that reminds them of themselves, including their own names and the letters in their names. Names can
Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions
  • U. Simonsohn
  • Psychology, Medicine
    Journal of personality and social psychology
  • 2011
Findings that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own are found to be caused by a combination of cohort, geographic, and ethnic confounds as well as reverse causality.
Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation.
People prefer the letters in their own names to letters that are not in their own names. Furthermore, people prefer the numbers in their own birthdays to numbers not in their own birthdays. In this
Underworked and overpaid: Elevated entitlement in Men's self-pay
Abstract Women often show evidence of depressed entitlement by paying themselves less than men pay themselves for the same work. In two studies, we demonstrated that this occurs for difficult (i.e.,
Spurious Also?
The evidence for the most systematic test of the notion that major life decisions are influenced by name-similarity is revisited, whereby the documented effect seems to be driven by people naming companies they start after themselves rather than by employees seeking out companies they have a shared initial with.
Implicit Self-Esteem in Japan: Name Letters and Birthday Numbers
Japanese studies have repeatedly failed to obtain any explicit tendency to enhance self-esteem. In two studies, the authors attempted an implicit assessment of positive feelings attached to Japanese
Two Roads to Positive Regard: Implicit and Explicit Self-Evaluation and Culture
Abstract Three studies examined the implicit (nonconscious) and explicit (conscious) self-concepts of people who varied in their degree of exposure to individualistic cultures. Studies 1 and 2