When Political Comedy Turns Personal: Humor Types, Audience Evaluations, and Attitudes

@article{Becker2014WhenPC,
  title={When Political Comedy Turns Personal: Humor Types, Audience Evaluations, and Attitudes},
  author={Amy B Becker and Beth A. Haller},
  journal={Howard Journal of Communications},
  year={2014},
  volume={25},
  pages={34 - 55}
}
This study examines the impact of diverse comedy types on relevant political attitudes and what happens when the comedy content moves beyond the political to focus on personal attributes that are beyond a politician's control. Using a real political case study of David Paterson, New York's first blind and African American governor, the research measured the differential impact of exposure to self-directed and other-directed hostile humor on evaluations of comedy content, favorability ratings… 
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