When Not Choosing Leads to Not Liking: Choice-Induced Preference in Infancy

  title={When Not Choosing Leads to Not Liking: Choice-Induced Preference in Infancy},
  author={Alex M Silver and Aimee E. Stahl and Rita E. Loiotile and Alexis S Smith-Flores and L. Feigenson},
  journal={Psychological Science},
  pages={1422 - 1429}
The question of how people’s preferences are shaped by their choices has generated decades of research. In a classic example, work on cognitive dissonance has found that observers who must choose between two equally attractive options subsequently avoid the unchosen option, suggesting that not choosing the item led them to like it less. However, almost all of the research on such choice-induced preference focuses on adults, leaving open the question of how much experience is necessary for its… Expand

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