Corpus ID: 153192325

When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure

@inproceedings{Marquis2011WhenDF,
  title={When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure},
  author={Christopher Marquis and M. Toffel},
  year={2011}
}
Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. What deters selective disclosure and leads firms to instead make disclosures more representative of their environmental performance? We hypothesize that selective disclosure, a novel symbolic strategy firms use to manage stakeholder perceptions, is mitigated by two forms of organizational visibility… Expand
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