When Auction Meets Fixed Price : A Theoretical and Empirical Examination of Buy-it-Now Auctions

Recently fixed pricing and auctions have been brought together in a new pricing format that offers bidders the option of prematurely ending an auction at a fixed price. eBay calls this a “Buy-itNow” auction, uBid calls this “UBuy it” and Yahoo auctions refer to this as a “Buy Now”. The growing popularity of auctions presents an interesting pricing decision… CONTINUE READING

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