When “Your” reward is the same as “My” reward: Self-construal priming shifts neural responses to own vs. friends' rewards

  title={When “Your” reward is the same as “My” reward: Self-construal priming shifts neural responses to own vs. friends' rewards},
  author={Michael E. W. Varnum and Zhenhao Shi and Antao Chen and Jiang Qiu and Shihui Han},
Is it possible for neural responses to others' rewards to be as strong as those for the self? Although prior fMRI studies have demonstrated that watching others get rewards can activate one's own reward centers, such vicarious reward activation has always been less strong than responses to rewards for oneself. In the present study we manipulated participants' self-construal (independent vs. interdependent) and found that, when an independent self-construal was primed, subjects showed greater… CONTINUE READING
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