What users want in e-commerce design: effects of age, education and income.

@article{Lightner2003WhatUW,
  title={What users want in e-commerce design: effects of age, education and income.},
  author={Nancy J. Lightner},
  journal={Ergonomics},
  year={2003},
  volume={46 1-3},
  pages={153-68}
}
Preferences for certain characteristics of an online shopping experience may be related to demographic data. This paper discusses the characteristics of that experience, demographic data and preferences by demographic group. The results of an online survey of 488 individuals in the United States indicate that respondents are generally satisfied with their online shopping experiences, with security, information quality and information quantity ranking first in importance overall. The sensory… CONTINUE READING

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