What to Make of Unprofitable Corporate Social Responsibility

@article{Seidler2016WhatTM,
  title={What to Make of Unprofitable Corporate Social Responsibility},
  author={Reagan Seidler},
  journal={Sustainability \& Economics eJournal},
  year={2016}
}
  • Reagan Seidler
  • Published 6 July 2016
  • Business, Economics
  • Sustainability & Economics eJournal
Decades of empirical tests have yet to confirm that corporate social responsibility is and has been a financially responsible business strategy. This paper addresses why firms may choose to adopt a CSR strategy notwithstanding its bottom line effect. It is argued that a purely rational, enlightened self-interest understanding of the CSR movement is incomplete, and rather, that the insights of prospect theory allow for a fuller account of socially responsible behaviour. Analysing the business… 

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In this paper we offer an alternative perspective on the business case for why organisations should embrace the arguments for corporate social responsibility (CSR). In particular we look at the

MILLENNIALS ’ PURCHASING RESPONSE TO CSR BEHAVIOR

Global millennials, most often defined as born between 1981 and 1997, now account for 27% of the global population or 2 billion people. Together, China, India, United States, Indonesia, and Brazil

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