What storytelling can do for information visualization

@article{Gershon2001WhatSC,
  title={What storytelling can do for information visualization},
  author={N. Gershon and Ward Page},
  journal={Communications of the ACM},
  year={2001},
  volume={44},
  pages={31 - 37}
}
A well-told story conveys great quantities of information in relatively few words in a format that is easily assimilated by the listener or viewer. People usually find it easier to understand information integrated into stories than information spelled out in serial lists (such as bulleted items in an overhead slide). Stories are also just more compelling. For example, despite its sketchiness, the story fragment in Figure 1 is loaded with information, following an analysis similar to that of… Expand
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