What storytelling can do for information visualization

@article{Gershon2001WhatSC,
  title={What storytelling can do for information visualization},
  author={Nahum D. Gershon and Ward Page},
  journal={Communications of the ACM},
  year={2001},
  volume={44},
  pages={31 - 37}
}
A well-told story conveys great quantities of information in relatively few words in a format that is easily assimilated by the listener or viewer. People usually find it easier to understand information integrated into stories than information spelled out in serial lists (such as bulleted items in an overhead slide). Stories are also just more compelling. For example, despite its sketchiness, the story fragment in Figure 1 is loaded with information, following an analysis similar to that of… 

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This work, which was inspired by discussions with Bran Ferren, is supported by the Command Post of the Future and Genoa programs at the U.S. Defense Advanced Research Projects Agency
  • the Defense Advanced Research Project Agency
IBM's Knowledge Socialization Project
  • IBM's Knowledge Socialization Project
IBM's Knowledge Socialization Project; see www
    Ward Page (wpage@darpa.mil) is a program manager in the Defense Advanced Research Project Agency
    • Ward Page (wpage@darpa.mil) is a program manager in the Defense Advanced Research Project Agency
    Nahum Gershon (gershon@mitre.org) is a senior principal scientist in the MITRE Corp
      This work, which was inspired by discussions with Bran Ferren, is supported by the Command Post of the Future and Genoa programs at the U
      • This work, which was inspired by discussions with Bran Ferren, is supported by the Command Post of the Future and Genoa programs at the U