What scale of audience a campaign can reach in what price on Twitter?

  title={What scale of audience a campaign can reach in what price on Twitter?},
  author={Yubao Zhang and Xin Ruan and Haining Wang and Hui Wang},
  journal={IEEE INFOCOM 2014 - IEEE Conference on Computer Communications},
Campaigns with commercial and spam purposes have flooded the Twitter community. To understand what scale of audience a campaign could reach, we first perform a measurement study by collecting a dataset of about 10 million tweets via streaming API and one million search tweets for targeting topics, as well as 37,313 user accounts that are suspended by Twitter. From the dataset, we extract a spam campaign and a commercial promotion campaign accompanied by spamming activities. Then, we… CONTINUE READING


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