What men and women think while watching the news: An exploration


This study addresses gender differences in television news processing. Male and female subjects were asked to verbalize their thoughts while they watched an edited television newscast. The authors use an interpretive procedure to analyze both the newscast’s content and protocols of the thoughts expressed by the subjects. Results indicate that women and men… (More)


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Citations per Year

Citation Velocity: 6

Averaging 6 citations per year over the last 2 years.

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