What matters to users?: factors that affect users' willingness to share information with online advertisers

@inproceedings{Leon2013WhatMT,
  title={What matters to users?: factors that affect users' willingness to share information with online advertisers},
  author={Pedro Giovanni Leon and Blase Ur and Yang Wang and Manya Sleeper and Rebecca Balebako and Richard Shay and Lujo Bauer and Mihai Christodorescu and Lorrie Faith Cranor},
  booktitle={SOUPS},
  year={2013}
}
Much of the debate surrounding online behavioral advertising (OBA) has centered on how to provide users with notice and choice. An important element left unexplored is how advertising companies' privacy practices affect users' attitudes toward data sharing. We present the results of a 2,912-participant online study investigating how facets of privacy practices---data retention, access to collected data, and scope of use---affect users' willingness to allow the collection of behavioral data. We… CONTINUE READING
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