What makes a video go viral? An analysis of emotional contagion and Internet memes

  title={What makes a video go viral? An analysis of emotional contagion and Internet memes},
  author={Rosanna E. Guadagno and Daniel M. Rempala and Shannon Murphy and Bradley M. Okdie},
  journal={Computers in Human Behavior},
What qualities lead some Internet videos to reach millions of viewers while others languish in obscurity? This question has been largely unexamined empirically. We addressed this issue by examining the role of emotional response and video source on the likelihood of spreading an Internet video by validating the emotional response to an Internet video and investigating the underlying mechanisms. Results indicated that individuals reporting strong affective responses to a video reported greater… CONTINUE READING
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