What makes a meme successful ? Selection criteria for cultural evolution

@inproceedings{Heylighen1998WhatMA,
  title={What makes a meme successful ? Selection criteria for cultural evolution},
  author={Francis Heylighen},
  year={1998}
}
Meme replication is described as a 4-stage process, consisting of assimilation, retention, expression and transmission. The effect of different objective, subjective, intersubjective and meme-centered selection criteria on these different stages is discussed. 

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