What makes a good case study ? A positivist review of qualitative case research published in Industrial Marketing Management , 1971 – 2006

@inproceedings{Beverland2013WhatMA,
  title={What makes a good case study ? A positivist review of qualitative case research published in Industrial Marketing Management , 1971 – 2006},
  author={Michael E. Beverland and Adam Lindgreen},
  year={2013}
}
⁎ Corresponding author. E-mail addresses: M.Beverland@Bath.ac.uk (M. Beve (A. Lindgreen). 1 Tel.: +44 652 437 933. 2 For readability we will simply use the terms “case qualitative case studies, unless otherwise indicated in tex wholly or partially quantitative, we limit our focus to p the reporting of non-numerical qualitative data. Those studies) using quantitative data address quality throug and validity. 
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