What makes Web sites credible?: a report on a large quantitative study

@article{Fogg2001WhatMW,
  title={What makes Web sites credible?: a report on a large quantitative study},
  author={B. J. Fogg and Jonathan Marshall and Othman Laraki and Alex Osipovich and Chris Varma and Nicholas Fang and Jyoti Paul and Akshay Rangnekar and John Shon and Preeti Swani and Marissa Treinen},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
  year={2001}
}
The credibility of web sites is becoming an increasingly important area to understand. [] Key Result This large-scale study lays the groundwork for further research into the elements that affect Web credibility. The results also suggest implications for designing credible Web sites.
Amateur Hour: Credibility Testing for Small Business Web Sites
Purpose: Much has been written about the importance of Web site usability. However, a Web site that is usable in terms of navigation can still have credibility issues that reflect negatively on an
Part 1: The Determination of Web Credibility: A Thematic Analysis of Web User's Judgments
This research explored how web users make credibility judgments of web sites. Three focus groups each examined three web sites and were questioned regarding their judgments of each site's
The influence of structural and message features on Web site credibility
  • T. Hong
  • Computer Science
    J. Assoc. Inf. Sci. Technol.
  • 2006
This article explores the associations that message features and Web structural features have with perceptions of Web site credibility. In a within-subjects experiment, 84 participants actively
IMPORTANCE OF CREDIBILITY ’ S FACTORS – AN ANALYSIS ON A PARTICULAR CATEGORY OF WEB SITES
The purpose of this study is to identify the relative impact of each dimension in credibility evaluation of a general presentation commercial web site and the importance of these dimensions within
Web credibility assessment: affecting factors and assessment techniques
TLDR
A hybrid approach is presented for the conduct of credibility assessment using the different approaches available to measure accuracy, authority, aesthetics, professionalism, popularity, currency, impartiality and quality.
WHAT DIMENSIONS DISCRIMINATE USERS TO CONSIDER A PRESENTATION WEBSITE TO BE CREDIBLE OR NOT CREDIBLE
The purpose of this research is to configure a credibility assessment function based on students’ perceptions on Websites credibility’s dimensions evaluation. The hypothesis of the study is that
behaviors on the perceived credibility of web-based information The role of site features, user attributes, and information verification
Data from 574 participants were used to assess perceptions of message, site, and sponsor credibility across four genres of websites; to explore the extent and effects of verifying web-based
An Examination of the Influence of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites
TLDR
The research found that the interaction effect between enduring involvement and situational involvement significantly influenced perceived credibility and served as a foundation for the development of a Web Credibility Design model that can aid Web site designers in more effectively communicating credibility to users.
The Effect of Top-Level Domains and Advertisements on Health Web Site Credibility
TLDR
A parsimonious and valid questionnaire instrument to measure credibility of Internet health information by drawing on various previous measures of source, news, and other credibility scales is established and it is found that credibility perceptions may not be invariant or stable, but rather are sensitive to topic and context.
Why Some Wikis are More Credible than Others: Structural Attributes of Collaborative Websites as Credibility Cues
Recent technological advancements have helped giving rise to a variety of websites offering user-generated content through collaborative efforts. This study used focus groups to identify what
...
...

References

SHOWING 1-10 OF 19 REFERENCES
The elements of computer credibility
TLDR
This work defines key terms relating to computer credibility, synthesize the literature in this domain, and proposes three new conceptual frameworks for better understanding the elements of computer credibility.
Evaluating the Quality of Internet Information Sources.
TLDR
A progress report on the project to develop a set of criteria and standards for the evaluation of information quality in Internet information resources, which identified, classified within eleven criterion categories, and rated in terms of importance by a panel of experts on Internet resources.
Handbook of Consumer Behavior
Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer
Interpersonal Deception Theory
Interpersonal deception theory (IDT) represents a merger of interpersonal communication and deception principles designed to better account for deception in interactive contexts. At the same time, it
Attitudes and Persuasion: Classic and Contemporary Approaches
* Introduction to Attitudes and Persuasion * Conditioning and Modeling Approaches * The Message-learning Approach * Judgmental Approaches * Motivational Approaches * Attributional Approaches *
Trust or Bust: Communicating Trustworthiness in Web Design, 1999. See www.useit.com/alertbox/990307.html
  • 1999
The Handbook of Persuasion: Theory and Practice
    Credibility and Web Site Design
    • 1998
    Interactive Technology and Persuasion The Handbook of Persuasion: Theory and Practice
    • Interactive Technology and Persuasion The Handbook of Persuasion: Theory and Practice
    ...
    ...