What makes Web sites credible?: a report on a large quantitative study

@article{Fogg2001WhatMW,
  title={What makes Web sites credible?: a report on a large quantitative study},
  author={B. J. Fogg and J. Marshall and O. Laraki and A. Osipovich and C. Varma and N. Fang and Jyoti Paul and A. Rangnekar and John Shon and Preeti Swani and M. Treinen},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
  year={2001}
}
  • B. J. Fogg, J. Marshall, +8 authors M. Treinen
  • Published 2001
  • Psychology, Computer Science
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The credibility of web sites is becoming an increasingly important area to understand. [...] Key Result This large-scale study lays the groundwork for further research into the elements that affect Web credibility. The results also suggest implications for designing credible Web sites.Expand
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