What makes Web sites credible?: a report on a large quantitative study

  title={What makes Web sites credible?: a report on a large quantitative study},
  author={B. J. Fogg and Jonathan Marshall and Othman Laraki and Alex Osipovich and Chris Varma and Nicholas Fang and Jyoti Paul and Akshay Rangnekar and John Shon and Preeti Swani and Marissa Treinen},
The credibility of web sites is becoming an increasingly important area to understand. To expand knowledge in this domain, we conducted an online study that investigated how different elements of Web sites affect people's perception of credibility. Over 1400 people participated in this study, both from the U.S. and Europe, evaluating 51 different Web site elements. The data showed which elements boost and which elements hurt perceptions of Web credibility. Through analysis we found these… CONTINUE READING
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