What maintains parental support for vaccination when challenged by anti-vaccination messages? A qualitative study.

@article{Leask2006WhatMP,
  title={What maintains parental support for vaccination when challenged by anti-vaccination messages? A qualitative study.},
  author={Julie Leask and Simon Chapman and Penelope Hawe and Margaret Burgess},
  journal={Vaccine},
  year={2006},
  volume={24 49-50},
  pages={7238-45}
}
This study sought to explore how parents respond to competing media messages about vaccine safety. Six focus groups with mothers of infants were shown television vignettes of typical pro- and anti-vaccination claims. Thematic analysis of transcripts was undertaken. Mothers expressed surprise and concern about alleged vaccine risks but quickly reinstated their support for vaccination by deference to authority figures; type-casting immunisation opponents; and notions of anticipatory regret, good… CONTINUE READING