What is the McGurk effect?

  title={What is the McGurk effect?},
  author={Kaisa Tiippana},
  booktitle={Front. Psychol.},
McGurk and MacDonald (1976) reported a powerful multisensory illusion occurring with audiovisual speech. They recorded a voice articulating a consonant and dubbed it with a face articulating another consonant. Even though the acoustic speech signal was well recognized alone, it was heard as another consonant after dubbing with incongruent visual speech. The illusion has been termed the McGurk effect. It has been replicated many times, and it has sparked an abundance of research. The reason for… CONTINUE READING
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