What is marketing automation?

@article{Bagshaw2015WhatIM,
  title={What is marketing automation?},
  author={A. R. Bagshaw},
  journal={Journal of Direct, Data and Digital Marketing Practice},
  year={2015},
  volume={17},
  pages={84-85}
}
  • A. Bagshaw
  • Published 16 November 2015
  • Business
  • Journal of Direct, Data and Digital Marketing Practice
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