What is marketing automation?

  title={What is marketing automation?},
  author={A. R. Bagshaw},
  journal={Journal of Direct, Data and Digital Marketing Practice},
  • A. Bagshaw
  • Published 16 November 2015
  • Business
  • Journal of Direct, Data and Digital Marketing Practice
This article looks at how brands can incorporate direct mail into automated marketing programmes and the benefits this channel can yield for businesses. 
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