What is a Cookie Worth?

@inproceedings{Aziz2015WhatIA,
  title={What is a Cookie Worth?},
  author={Arslan Aziz and Rahul Telang},
  booktitle={WEIS},
  year={2015}
}
Tracking a user’s online browsing behavior to target her with relevant ads has become pervasive. There is an ongoing debate about the value of such tracking and the associated loss of privacy experienced by users. We inform this debate by quantifying the value of using different kinds of potentially privacy-intrusive information in targeted advertising. We… CONTINUE READING