What is Your Digital Business Strategy?

  title={What is Your Digital Business Strategy?},
  author={Sunil Mithas and Henry C. Lucas},
  journal={IT Professional},
W hat’s your digital business strategy? How should you strategically manage your digital resources? Digital resources might present an opportunity for your business model, as they did for eBay, Google, Amazon, and Netflix. Or these resources might threaten your business model, as they have for Kodak, Borders, Blockbuster, and the New York Stock Exchange. Global spending on IT resources exceeds US$3 trillion a year,1 and many organizations spend over a billion dollars every year on IT. While… CONTINUE READING

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