What is Tumblr: a statistical overview and comparison

@article{Chang2014WhatIT,
  title={What is Tumblr: a statistical overview and comparison},
  author={Yi Chang and Lei Tang and Yoshiyuki Inagaki and Yan Liu},
  journal={SIGKDD Explorations},
  year={2014},
  volume={16},
  pages={21-29}
}
Tumblr, as one of the most popular microblogging platforms, has gained momentum recently. It is reported to have 166.4 millions of users and 73.4 billions of posts by January 2014. While many articles about Tumblr have been published in major press, there is not much scholar work so far. In this paper, we provide some pioneer analysis on Tumblr from a variety of aspects. We study the social network structure among Tumblr users, analyze its user generated content, and describe reblogging… CONTINUE READING

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