What is Public Relations

@inproceedings{Morris2008WhatIP,
  title={What is Public Relations},
  author={Trevor Morris and Simon Goldsworthy},
  year={2008}
}
Since the term Public Relations (PR) was first coined over a hundred years ago, some PR people have wrestled with the problem of defining what it means (although it has to be said that the great majority have just got on with their work!). Outsiders — and journalists — have less of a problem. For them PR is overwhelmingly about things like press releases, press conferences and talking to journalists: in two words, “media relations” Indeed many PR people have job titles such as “press officer… CONTINUE READING