• Corpus ID: 43013086

What is More Memorable, Counterintuitive Concepts Interpreted Metaphorically or Literally?

@inproceedings{Afzal2007WhatIM,
  title={What is More Memorable, Counterintuitive Concepts Interpreted Metaphorically or Literally?},
  author={Mohammad Afzal},
  year={2007}
}
What is More Memorable, Counterintuitive Concepts Interpreted Metaphorically or Literally? M. Afzal Upal (afzal@eecs.utoledo.edu) Intelligent Agents & Multiagent Systems Lab University of Toledo Toledo, OH 43606 USA flying oak). Not all of this comes as a surprise to marketing researchers who have long known about the role played by novelty in making advertisements memorable. Indeed creative designers often employ elements that are designed to violate and challenge consumer’s preconceived… 

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