What is Approach Motivation?

  title={What is Approach Motivation?},
  author={E. Harmon-Jones and Cindy Harmon-Jones and T. Price},
  journal={Emotion Review},
  pages={291 - 295}
  • E. Harmon-Jones, Cindy Harmon-Jones, T. Price
  • Published 2013
  • Psychology
  • Emotion Review
  • We discuss some research that has examined approach motivational urges and how this research clarifies the definition of approach motivation. Our research and that of others have raised doubts about the commonly accepted definition of approach motivation, which views it as a positive affective state triggered by positive stimuli. We review evidence that suggests: (a) that approach motivation is occasionally evoked by negative stimuli; (b) that approach motivation may be experienced as a… CONTINUE READING
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