What drives consumers to spread electronic word of mouth in online consumer-opinion platforms

@article{Cheung2012WhatDC,
  title={What drives consumers to spread electronic word of mouth in online consumer-opinion platforms},
  author={Christy M. K. Cheung and Matthew K. O. Lee},
  journal={Decision Support Systems},
  year={2012},
  volume={53},
  pages={218-225}
}
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