What does the UK public want from academic science communication? [version 1; referees: 3 approved]


The overall aim of public academic science communication is to engage a non-scientist with a particular field of science and/or research topic, often driven by the expertise of the academic. An e-survey was designed to provide insight into respondent’s current and future engagement with science communication activities. Respondents provided a wide range of ideas and concerns as to the ‘common practice’ of academic science communication, and whilst they support some of these popular approaches (such as open-door events and science festivals), there are alternatives that may enable wider engagement. Suggestions of internet-based approaches and digital media were strongly encouraged, and although respondents found merits in methods such as science festivals, limitations such as geography, time and topic of interest were a barrier to engagement for some. Academics and scientists need to think carefully about how they plan their science communication activities and carry out evaluations, including considering the point of view of the public, as although defaulting to hands-on open door events at their university may seem like the expected standard, it may not be the best way to reach the intended audience. James Redfern ( ) Corresponding author: j.redfern@mmu.ac.uk Redfern J, Illingworth S and Verran J. How to cite this article: What does the UK public want from academic science communication? 2016, :1261 (doi: ) [version 1; referees: 3 approved] F1000Research 5 10.12688/f1000research.8815.1 © 2016 Redfern J . This is an open access article distributed under the terms of the , which Copyright: et al Creative Commons Attribution Licence permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Data associated with the article are available under the terms of the (CC0 1.0 Public domain dedication). Creative Commons Zero "No rights reserved" data waiver The author(s) declared that no grants were involved in supporting this work. Grant information: Competing interests: No competing interests were disclosed. 07 Jun 2016, :1261 (doi: ) First published: 5 10.12688/f1000research.8815.1 1 2

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@inproceedings{Bowater2016WhatDT, title={What does the UK public want from academic science communication? [version 1; referees: 3 approved]}, author={Laura Bowater and Massimo Caine and Helen Brown and James Redfern and Sam Illingworth and Joanna Verran}, year={2016} }